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CEAT announces its association with Mahindra for the launch of the All New THAR

CEAT Tyres, India’s leading tyre manufacturer, announced its association with Mahindra for THE ALL-NEW Mahindra Thar. The Thar launches in two models with 16inch and 18 inch tyre sizes. CEAT will be supplying the tyres for both the models of Mahindra Thar.  CEAT’s CZAR AT tyres have been specially designed keeping in mind the aggressive styling and design of the Mahindra Thar. These tyres will provide superior control and manoeuvrability on all kinds of terrains. The CZAR ...

CEAT Tyres introduces CEAT Enduro Tracks: The Ultimate Off-Road Training Program, Unleashing Adventure across India

CEAT Limited, a leading tyre manufacturer, is thrilled to announce the launch of "CEAT Enduro Tracks," an exclusive and pioneering enduro training program set to revolutionize off-road riding in India. This ground-breaking initiative will bring the heart-pounding world of enduro racing closer to adventure enthusiasts across the country, offering them an unprecedented opportunity to unleash their inner off-road champions. The sessions, commenced on June 10th, 2023, were led by ren...

CEAT - Riding High

Rachna Tyagi, Editor, TURN OF SPEED was at the launch of CEAT's new #steelradial #motorcycle #tyres from their #Sportrad and #Crossrad platforms in #hosur recently. Whilst there, she caught up with Lakshmi Narayanan B., Chief Marketing Officer, #CEAT, Geoffrey Emmanuel, Motorcycle Athlete & Brand Ambassador, Racing - CEAT as well as his Father, Jebaraj Emmanuel, Team Owner, #GustoRacingIndia. Watch this video to see her interview the trio. Also, don't forget to watch all the ...